Lisa Burgess
Reporting and statements that mention Lisa Burgess.
Latest coverage
Netflix Playground drives 600% surge in kids games engagement
Netflix's dedicated kids games app, Netflix Playground, has seen a 600% year-on-year increase in engagement since its April launch, tripling its daily player count. The company is also scaling its cloud gaming offerings, with monthly active players increasing elevenfold. Netflix is investing in its games division across four pillars: mainstream, narrative, party, and kids games.
Super Mario Galaxy Movie becomes highest grossing debut of 2026 in the US
The Super Mario Galaxy Movie has achieved the highest-grossing US debut of 2026, earning $190.8 million in its first five days and $372.6 million worldwide. The film's opening day gross surpassed that of The Super Mario Bros. Movie. Separately, Netflix has launched Netflix Playground, a dedicated app for children's games featuring titles from popular IPs with no in-app purchases or ads.
Netflix launches dedicated app for kids games
Netflix has launched a dedicated app called Netflix Playground, featuring exclusive games for children aged eight and under with no ads or in-app purchases. This initiative is part of Netflix's refined strategy for its games division, focusing on engagement rather than direct revenue for its kids' titles. The platform aims to leverage recognizable intellectual property and create a strong connection between watching and playing for young audiences.
