Netflix Playground drives 600% surge in kids games engagement
Netflix's dedicated kids games app, Netflix Playground, has seen a 600% year-on-year increase in engagement since its April launch, tripling its daily player count. The company is also scaling its cloud gaming offerings, with monthly active players increasing elevenfold. Netflix is investing in its games division across four pillars: mainstream, narrative, party, and kids games.
- Entities
- Company: Night School Studio
- Game: FIFA World Cup Launch Edition
- Company: Netflix
- Topic: Mobile Games
- Topic: Kids Games
- Company: Delphi Interactive
- Person: Gregory Peters
- Person: Lisa Burgess
- Game: Unhinged
- Topic: Cloud Gaming
This article was reported and published by gamesindustry.biz. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.