New Xbox CEO Could Make Game Pass Less Expensive, Report Says
Asha Sharma, the new CEO of Microsoft Gaming, is reportedly considering changes to Xbox Game Pass pricing to make it more appealing to a wider audience, potentially including lower-priced tiers or an ad-supported option. Sharma has also discussed potential subscription bundle ideas with Netflix co-CEO Greg Peters. Additionally, Sharma has reportedly discontinued the 'This Is An Xbox' marketing campaign.
- Entities
- Company: Microsoft
- Company: Xbox
- Topic: Subscription Services
- Person: Greg Peters
- Topic: Pricing Models
- Company: Microsoft Gaming
- Person: Asha Sharma
- Person: Phil Spencer
- Game: Xbox Game Pass Ultimate
This article was reported and published by gamespot.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.