New Xbox CEO reveals why she axed 'This Is An Xbox' ad campaign
New Microsoft Gaming CEO Asha Sharma has reportedly shut down the 'This Is An Xbox' advertising campaign, stating it 'didn't feel like Xbox'. The campaign, which promoted playing Xbox games without a console, was seen as confusing and potentially damaging to the brand. Sharma is leading a brand reset, with speculation of a return to exclusives.
- Entities
- Company: Microsoft
- Platform: Xbox
- Topic: Marketing
- Person: Sarah Bond
- Topic: Brand Strategy
- Person: Matt Booty
- Platform: Xbox Series X
- Platform: Xbox Series S
- Topic: Game Development
- Person: Asha Sharma
- Person: Phil Spencer
This article was reported and published by metro.co.uk. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.