New Xbox CEO "Willing To Question Everything," Xbox Exec Says
Microsoft Gaming's new CEO, Asha Sharma, is reportedly willing to re-evaluate all existing strategies to retain what makes Xbox great. Xbox vice president Jason Ronald highlighted Sharma's AI background and newcomer status to the gaming industry as beneficial for challenging established norms. Sharma has already discontinued the 'This Is An Xbox' marketing campaign and aims for Xbox to be a 'reference console' while investing in cloud gaming and future hardware.
- Entities
- Company: Microsoft
- Person: Jason Ronald
- Topic: Artificial Intelligence
- Person: Chris Charla
- Company: Xbox
- Topic: Hardware Development
- Person: Asha Sharma
- Topic: Cloud Gaming
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