Newzoo: Global games market to generate $213.9bn in 2026, up 6.1% YoY
Newzoo projects the global games market will reach $213.9 billion in 2026, a 6.1% year-on-year increase, with China and the US contributing over half of consumer spending. The launch of Grand Theft Auto 6 is expected to significantly boost full-game spending, while mobile will remain the largest platform share. Future growth will increasingly rely on monetizing existing audiences rather than acquiring new players.
- Entities
- Topic: Revenue Forecast
- Game: Grand Theft Auto 6
- Platform: PC
- Topic: Business Models
- Topic: Games Market
- Company: Rockstar Games
- Platform: Console
- Platform: Mobile
- Company: Newzoo
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