Nintendo clarifies hardware price rises were due to sustained component and market costs
Nintendo president Shuntaro Furukawa explained that recent hardware price increases for the Nintendo Switch were due to sustained rises in component costs, foreign exchange rates, and oil prices, which are expected to continue. He emphasized that maintaining hardware profitability is crucial for the sustained growth of their dedicated video game platform business. Furukawa also highlighted the strong performance of the Switch and the importance of software like Animal Crossing and Pokémon Pokopia in driving hardware sales and user transitions.
- Entities
- Game: Animal Crossing: New Horizons
- Platform: Nintendo Switch
- Game: Pokémon Pokopia
- Topic: Hardware Costs
- Company: Nintendo
- Person: Shuntaro Furukawa
- Topic: Sales Strategy
- Topic: Market Conditions
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