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Sales Strategy

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Games Industry

Nintendo clarifies hardware price rises were due to sustained component and market costs

Nintendo president Shuntaro Furukawa explained that recent hardware price increases for the Nintendo Switch were due to sustained rises in component costs, foreign exchange rates, and oil prices, which are expected to continue. He emphasized that maintaining hardware profitability is crucial for the sustained growth of their dedicated video game platform business. Furukawa also highlighted the strong performance of the Switch and the importance of software like Animal Crossing and Pokémon Pokopia in driving hardware sales and user transitions.

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Gamespot

Nintendo Won't Focus On Making Switch 2 Games Exclusively, Switch 1 Remains Important

Nintendo president Shuntaro Furukawa stated that the company will not exclusively focus on Nintendo Switch 2 games, emphasizing the continued importance of supporting the original Nintendo Switch. This strategy aims to expand the overall software business across both platforms, rather than solely prioritizing the new console's titles. Furukawa also discussed sales forecasts and the impact of bundled software on reported figures.

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Nintendo Everything

Nintendo says Mario Kart World is a “crucial” game, aims to convey appeal so that it’s “embraced by a wide audience as a perennial staple in our lineup”

Nintendo President Shuntaro Furukawa stated that Mario Kart World is a crucial title intended for long-term sales on the Nintendo Switch 2, aiming for broad audience appeal. He also clarified that the company's software sales forecast for the current fiscal year, excluding hardware bundles, is comparable to the previous year's actual results.

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