'Not-for-profit' biz models can make for better showcases, say Triple-i Initiative organizers

Evil Empire's Benjamin Laulan argues that a 'not-for-profit' approach to game showcases, like their Triple-i Initiative, can foster better marketing outcomes by focusing on quality over sheer audience numbers. This model, which charges a participation fee to maintain a curated selection of studios, has led to significant wishlist growth for participating games. Laulan contrasts this with larger, more commercially driven events, emphasizing the importance of targeting a specific, engaged audience.

• Entities
• Evil Empire
• Game Marketing
• Geoff Keighley
• Benjamin Laulan
• Rogue Prince of Persia
• Indie Games
• Castlevania: Belmont's Curse
• Business Models