'Not-for-profit' biz models can make for better showcases, say Triple-i Initiative organizers
Evil Empire's Benjamin Laulan argues that a 'not-for-profit' approach to game showcases, like their Triple-i Initiative, can foster better marketing outcomes by focusing on quality over sheer audience numbers. This model, which charges a participation fee to maintain a curated selection of studios, has led to significant wishlist growth for participating games. Laulan contrasts this with larger, more commercially driven events, emphasizing the importance of targeting a specific, engaged audience.
- Entities
- Company: Evil Empire
- Topic: Game Marketing
- Person: Geoff Keighley
- Person: Benjamin Laulan
- Game: Rogue Prince of Persia
- Topic: Indie Games
- Game: Castlevania: Belmont's Curse
- Topic: Business Models
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