Benjamin Laulan
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Putting Together A Game Showcase Means Treating 45 Minutes Like A Puzzle
Evil Empire's co-founder Benjamin Laulan discusses the meticulous process of curating the Triple-I Initiative video game showcases, emphasizing respect for viewer time with a 45-minute, trailer-only format. The initiative focuses on high-quality indie games and aims to be a cornerstone of marketing campaigns, with plans to expand reach and collaborations.
Castlevania: Belmont’s Curse exists because Konami loved Evil Empire’s Dead Cells crossover pitch
Evil Empire is developing the new Castlevania game, Castlevania: Belmont's Curse, a project that originated from a pitch for Dead Cells DLC. Initially unsure if Konami would approve the full Castlevania expansion, the team was surprised when Konami inquired about them developing the next Castlevania title.
'Not-for-profit' biz models can make for better showcases, say Triple-i Initiative organizers
Evil Empire's Benjamin Laulan argues that a 'not-for-profit' approach to game showcases, like their Triple-i Initiative, can foster better marketing outcomes by focusing on quality over sheer audience numbers. This model, which charges a participation fee to maintain a curated selection of studios, has led to significant wishlist growth for participating games. Laulan contrasts this with larger, more commercially driven events, emphasizing the importance of targeting a specific, engaged audience.
