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Of all the platforms, Xbox is the only one to have just grown year-on-year - but there's a big catch

US video game spending in June dropped 21% year-on-year, with hardware sales declining significantly by 62%. While the Nintendo Switch 2 launch in June 2025 skewed comparisons, Xbox Series X/S was the only platform to see hardware spending growth, albeit from a low base. Subscriptions were the sole segment to experience growth.

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