Gamedeveloper.com
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'Our ambitions are as big as the Wii:' How the Nex Playground is targeting the global market
Nex Playground, a motion-controlled console targeting families, is expanding globally after outselling Xbox in the US during the 2025 holiday season. The company aims to achieve the popularity of the Nintendo Wii, with plans to launch in the UK and Ireland before entering other key markets. Nex Playground has sold approximately 1 million units in the US, with a strong attach rate for its subscription service, indicating a focus on curated, high-quality games over hardware updates.
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