Market Expansion
Ongoing coverage on Market Expansion.
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"It's absolutely our goal to expand the market" - Valve's new Steam Frame VR headset has a nifty idea for broader appeal
Valve aims to expand the virtual reality market with its new Steam VR headset, emphasizing its lightweight, standalone design and the ability to seamlessly switch between VR and non-VR content. Despite a high base price of £889, Valve believes the device offers compelling value and a premium experience, with hardware engineer Joy Lyons stating the goal is to provide accessible, forward-moving gaming equipment.
Why a publisher you've probably not heard of is spending millions of dollars on its Gamescom presence
Publisher 4Divinity is making a significant investment, spending millions of dollars on an expansive booth at Gamescom to showcase its portfolio of upcoming AA titles, including Showa American Story and Guns of Eschaton. This strategy aims to establish a strong presence in the Western market, leveraging the success of Chinese-developed games like Black Myth: Wukong and targeting a gap in the market for single-player experiences.
Nintendo Switch 1 and 2 to launch in Indonesia
Nintendo is officially launching the Nintendo Switch and Nintendo Switch 2 consoles in Indonesia in December 2026, marking an expansion into a market previously served by imports. The Nintendo eShop will not be available at launch in the region.
Nintendo bringing Nintendo Switch 2 and Switch to Indonesia starting December
Nintendo has announced plans to launch both the Nintendo Switch and the upcoming Nintendo Switch 2 in Indonesia starting in December 2026. This move signifies Nintendo's intention to expand its market reach for its current and next-generation gaming consoles.
'Our ambitions are as big as the Wii:' How the Nex Playground is targeting the global market
Nex Playground, a motion-controlled console targeting families, is expanding globally after outselling Xbox in the US during the 2025 holiday season. The company aims to achieve the popularity of the Nintendo Wii, with plans to launch in the UK and Ireland before entering other key markets. Nex Playground has sold approximately 1 million units in the US, with a strong attach rate for its subscription service, indicating a focus on curated, high-quality games over hardware updates.
Rumour: Watch Out PS2, Switch May Soon Get A Big Boost In India
A rumor suggests Nintendo may officially release the original Nintendo Switch in India in 2027 for approximately 20,000 rupees, with Redington handling distribution. This potential launch aims to boost the console's lifetime sales, possibly challenging the PlayStation 2's record.
XSOLLA TO SHOWCASE GLOBAL COMMERCE PLATFORM AND EXPANDED VIETNAM PRESENCE AT VIETNAM GAMEVERSE 2026
Xsolla, a global video game commerce company, announced its participation in Vietnam GameVerse 2026 to showcase its platform and expand its presence in Vietnam. The company plans to acquire a stake in Wetaps Corporation to facilitate international developers' entry into the Vietnamese market and support local studios in reaching global audiences. Xsolla will also highlight its Web Shop and LiveOps Management tools at the event.
