'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price
Take-Two Interactive CEO Strauss Zelnick defended Grand Theft Auto 6's $80 base price, stating the company's goal is to deliver more value than charged, making it an 'incredible bargain.' He contrasted this with NBA 2K27's $70 price and highlighted Grand Theft Auto Online's longevity as proof of sustained consumer engagement. The article also mentions Grand Theft Auto 6 will launch on November 19 with Standard and Ultimate Editions.
- Entities
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Topic: Consumer Value
- Game: Grand Theft Auto 6
- Game: NBA 2K26
- Topic: Video Game Pricing
- Game: Grand Theft Auto Online
- Company: Rockstar Games
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