Consumer Value

'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price

Take-Two Interactive CEO Strauss Zelnick defended Grand Theft Auto 6's $80 base price, stating the company's goal is to deliver more value than charged, making it an 'incredible bargain.' He contrasted this with NBA 2K27's $70 price and highlighted Grand Theft Auto Online's longevity as proof of sustained consumer engagement. The article also mentions Grand Theft Auto 6 will launch on November 19 with Standard and Ultimate Editions.