"Our players are going to be pretty psyched": Hasbro CEO talks D&D, video games, and playing to win
Hasbro CEO Chris Cocks discusses the company's strategy for its intellectual properties, particularly Dungeons & Dragons, emphasizing a 'Playing to Win' approach that focuses on innovative experiences and engaging adult fans. Cocks highlights the success of Baldur's Gate 3 as an example of adapting D&D for digital platforms and expresses excitement for upcoming digital titles like Exodus, a 'D&D in space' inspired RPG.
- Entities
- Game: Marvel
- Company: Microsoft
- Topic: Tabletop RPG
- Game: Mass Effect 2
- Game: Harry Potter
- Platform: Xbox
- Company: Wizards of the Coast
- Game: Halo
- Topic: Digital Games
- Game: Warlock
- Company: BioWare
- Company: Hasbro
- Person: Chris Cocks
- Game: Star Wars
- Topic: Mergers and Acquisitions
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