Out Today: Marathon's PS5 Launch Puts Sony's $3B Live Service Gamble to the Test
Marathon, a $3 billion live service gamble for Sony, has launched today on PlayStation 5. The acquisition of developer Bungie in 2022 was intended to bolster Sony's live service offerings, but the studio has faced challenges including an impairment loss on Destiny 2 and layoffs. Despite an asset theft controversy, Bungie has polished Marathon with features like proximity chat, and success will depend on player retention and long-term revenue.
- Entities
- Company: Microsoft
- Company: Sony
- Company: Activision
- Game: Destiny 2
- Company: Bungie
- Platform: PlayStation 5
- Platform: Xbox Series S
- Platform: PC
- Topic: Live Service Games
- Game: Marathon
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