PlayStation Seemingly Lands GTA 6 PS5 Marketing Deal
Sony has reportedly secured a marketing deal for Grand Theft Auto 6, according to Bloomberg journalist Jason Schreier. Take-Two CEO Strauss Zelnick indicated that console exclusivity windows are not tied to marketing deals with platform holders like Sony. Marketing for the highly anticipated game is set to begin this summer ahead of its November 2026 release.
- Entities
- Company: Sony
- Topic: Console Exclusives
- Person: Strauss Zelnick
- Topic: Marketing
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Platform: Xbox Series X
- Person: Jason Schreier
- Company: Rockstar
This article was reported and published by pushsquare.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.