Please Rockstar and Take-Two, push GTA 6's price up to $80 for the good of "the entire industry", Bank of America beg
Bank of America analysts are urging Take-Two Interactive CEO Strauss Zelnick to price Grand Theft Auto 6 at $80, arguing it would benefit the entire industry. Zelnick stated that the decision will be based on the value delivered to consumers, while also explaining the strategy of prioritizing console releases before PC versions to serve the core audience first.
- Entities
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Platform: Xbox Series X
- Platform: PC
- Topic: Video Game Pricing
- Company: Rockstar Games
- Topic: Industry Trends
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