Product Placement Can Help Save The AAA Games Business, Former BioWare Dev Says
Former BioWare veteran Mark Darrah suggests that product placement could be a viable solution for the financial sustainability of AAA game development, arguing that an over-reliance on live-service models and microtransactions is limiting. He points to existing examples in games and other media, and questions why it isn't a larger part of the gaming industry's revenue streams. Darrah also expressed concerns about the impact of subscription services like PlayStation Plus and Xbox Game Pass on game design.
Gamespot
- Entities
- 007: First Light
- Game Pricing
- Take-Two Interactive
- Alan Wake 2
- Bank of America
- Mario Kart 8 Deluxe
- Grand Theft Auto 6
- BioWare
- Microtransactions
- Xbox Game Pass
- PlayStation Plus
- Game Development
- Live Service Games
- Mark Darrah
- Product Placement
Original source
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