Gamespot
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Product Placement Can Help Save The AAA Games Business, Former BioWare Dev Says
Former BioWare veteran Mark Darrah suggests that product placement could be a viable solution for the financial sustainability of AAA game development, arguing that an over-reliance on live-service models and microtransactions is limiting. He points to existing examples in games and other media, and questions why it isn't a larger part of the gaming industry's revenue streams. Darrah also expressed concerns about the impact of subscription services like PlayStation Plus and Xbox Game Pass on game design.
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