Product Placement Can Help Save The AAA Games Business, Former BioWare Dev Says
Former BioWare veteran Mark Darrah suggests that product placement could be a viable solution for the financial sustainability of AAA game development, arguing that an over-reliance on live-service models and microtransactions is limiting. He points to existing examples in games and other media, and questions why it isn't a larger part of the gaming industry's revenue streams. Darrah also expressed concerns about the impact of subscription services like PlayStation Plus and Xbox Game Pass on game design.
- Entities
- Game: 007: First Light
- Topic: Game Pricing
- Company: Take-Two Interactive
- Game: Alan Wake 2
- Company: Bank of America
- Game: Mario Kart 8 Deluxe
- Game: Grand Theft Auto 6
- Company: BioWare
- Topic: Microtransactions
- Platform: Xbox Game Pass
- Platform: PlayStation Plus
- Topic: Game Development
- Topic: Live Service Games
- Person: Mark Darrah
- Topic: Product Placement
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