RAM shortage shoves PS5, Xbox, and Nintendo's US sales "to a July low not seen since 2020" as price…
US console hardware sales in July 2026 hit a low not seen since 2020, according to Circana analyst Mat Piscatella. This downturn is attributed to the impact of the Nintendo Switch 2 launch last year, ongoing component shortages, particularly RAM, driving up prices, and higher hardware costs affecting PlayStation 5 and Xbox Series sales. Despite a 39% drop in hardware sales and a 16% increase in average system price, anticipation for Grand Theft Auto 6 and the holiday season may boost sales later.
- Entities
- Topic: Component Shortage
- Company: Microsoft
- Topic: Pricing
- Company: Sony Interactive Entertainment
- Game: Horizon: Hunter’s Gathering
- Person: Mat Piscatella
- Game: Grand Theft Auto 6
- Topic: Hardware Sales
- Platform: PlayStation 5
- Platform: Xbox Series X
- Company: Nintendo
- Platform: Nintendo Switch 2
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