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Roblox clamps down on gen-AI brainrot scrolling games after Steal an Egg goes viral

Roblox Corp has announced new restrictions on games that reward users for consuming continuous content feeds, particularly those involving generative AI, following the viral success of the "brainrot scrolling game" Steal an Egg. The company also revealed plans to establish a headquarters in Saudi Arabia as part of its Vision 2030 initiative.

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