Roblox details how much creators will pay for brand integrations
Roblox has announced its new monetization policy for brand integrations, which will take effect on January 1, 2027. Creators will be charged on a cost-per-mille (CPM) basis, with rates varying by region. The company aims for transparency and precision in pricing for brands and creators. Separately, Sony Interactive Entertainment is reportedly shifting its strategy for PC releases, prioritizing PlayStation exclusivity for single-player narrative games while continuing to release live-service titles on both PC and PlayStation 5.
- Entities
- Topic: Monetization
- Company: Microsoft
- Person: Stephanie Latham
- Company: Sony Interactive Entertainment
- Topic: Brand Integration
- Platform: PlayStation 5
- Topic: Live Service Games
- Company: Roblox
- Person: Nick McLachlan
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