Roblox partners with SuperAwesome to bring "brand safe advertising" to under-13s
Roblox has partnered with youth marketing firm SuperAwesome to manage contextual advertising for users under 13. This collaboration aims to ensure brand-safe advertising practices compliant with COPPA and industry standards. A new training program, 'Blox Aware,' will also be launched to educate brands on advertising within the Roblox platform.
- Entities
- Platform: Roblox
- Topic: Advertising
- Company: Roblox
- Person: Kate O'Loughlin
- Topic: Brand Safety
- Topic: Children's Advertising
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