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Brand Safety

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Games IndustryPositive

Roblox partners with SuperAwesome to bring "brand safe advertising" to under-13s

Roblox has partnered with youth marketing firm SuperAwesome to manage contextual advertising for users under 13. This collaboration aims to ensure brand-safe advertising practices compliant with COPPA and industry standards. A new training program, 'Blox Aware,' will also be launched to educate brands on advertising within the Roblox platform.