Running Final Fantasy 14 for 16 years means Square Enix knows live service, former exec says, but it's "used to being slow" and has "failed to bring its IP to a new generation"
Former Square Enix executive Jacob Navok believes the company, despite its success with Final Fantasy 14, is too slow to adapt and has failed to bring its intellectual property to a new generation. He suggests collaborations and being present on platforms popular with younger audiences, like Roblox and Fortnite, are crucial for Square Enix to appeal to new players and revitalize its brands.
- Entities
- Person: Naoki Yoshida
- Company: Konami
- Game: Final Fantasy VII Remake
- Game: Genshin Impact
- Topic: Business Strategy
- Game: One Piece
- Game: Dragon Quest
- Person: Jacob Navok
- Person: Ryutaro Ichimura
- Game: Diablo 4
- Game: Fall Guys
- Company: Square Enix
- Company: Genvid
- Company: Nintendo
- Game: Final Fantasy XIV
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