Saber Interactive CCO says studio won't change its comms strategy after AI writer controversy
Saber Interactive's Chief Creative Officer Tim Willits stated the studio will not change its communications strategy following a controversy where the CEO suggested replacing a writer with AI. Despite the CEO's apology to the writer, Willits indicated the company stands by its direct communication style, referencing past backlash over game releases and expressing confidence in their upcoming titles.
- Entities
- Game: World War Z
- Game: Hellraiser: Revival
- Topic: Artificial Intelligence
- Topic: Communication Strategy
- Company: Epic Games
- Game: Rideshare Stimulator
- Person: Stella Sacco
- Topic: Game Development
- Person: Matthew Karch
- Person: Tim Willits
- Game: Turok
- Game: Warhammer 40,000: Space Marine 2
- Company: Saber Interactive
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