Communication Strategy
Ongoing coverage on Communication Strategy.
Latest coverage
Saber Interactive CCO says studio won't change its comms strategy after AI writer controversy
Saber Interactive's Chief Creative Officer Tim Willits stated the studio will not change its communications strategy following a controversy where the CEO suggested replacing a writer with AI. Despite the CEO's apology to the writer, Willits indicated the company stands by its direct communication style, referencing past backlash over game releases and expressing confidence in their upcoming titles.
Nintendo Fans Are Done Waiting: The Direct Drought Hits Different in 2026
Nintendo is facing community frustration due to an unusual silence regarding their next Nintendo Direct presentation in March 2026. This lack of communication, which deviates from their established pattern, is causing speculation and impacting fan expectations and the broader gaming ecosystem. The article argues that consistent communication is vital for maintaining trust and managing expectations.
