Sega says it makes more money from people who don’t play their games
Sega president Shuji Utsumi stated that the company generates significant revenue from individuals who engage with its franchises through adaptations and livestreams rather than playing the games directly. This transmedia strategy, including movies and merchandise, is seen as a successful way to expand IP reach and engagement, sometimes even surpassing that of actual players.
- Entities
- Game: Yakuza
- Company: SEGA
- Platform: Nintendo Switch
- Platform: PlayStation 5
- Platform: Xbox Series X
- Topic: Merchandising
- Person: Shuji Utsumi
- Topic: Transmedia Projects
- Game: Sonic the Hedgehog
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