Sony is reportedly running a dynamic A/B pricing experiment on PlayStation Store

Sony is reportedly experimenting with dynamic A/B pricing on the PlayStation Store, affecting over 150 games across 68 territories. This system, which appears to have been running since November 2025, offers personalized discounts ranging from 5.3% to 17.6% to select user segments, excluding Japan and the US. The experiment includes both first-party AAA titles and games from various third-party publishers.

Published 8 months agoArticle tone: Neutral

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Entities
Topic: Dynamic Pricing
Company: Sony
Topic: A/B Testing
Game: PlayStation 5
Platform: PlayStation Store

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