Topic
A/B Testing
Ongoing coverage on A/B Testing.
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N4G
Sony is testing dynamic pricing in the PlayStation Store
Sony is conducting a large-scale A/B test on the PlayStation Store, offering the same games at different prices to various users, with discounts reaching up to 17.6%. This experiment, involving over 150 games across 68 regions, has been ongoing for more than three months.
Games Industry
Sony is reportedly running a dynamic A/B pricing experiment on PlayStation Store
Sony is reportedly experimenting with dynamic A/B pricing on the PlayStation Store, affecting over 150 games across 68 territories. This system, which appears to have been running since November 2025, offers personalized discounts ranging from 5.3% to 17.6% to select user segments, excluding Japan and the US. The experiment includes both first-party AAA titles and games from various third-party publishers.
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