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Storyboard: What makes MMO gamers connect with some NPCs but not others?

This column discusses what makes players connect with non-player characters (NPCs) in MMORPGs, arguing that relatable human traits and sympathetic introductions are more effective than simply showcasing a character's coolness. It uses examples from World of Warcraft, Final Fantasy XIV, and The Elder Scrolls Online to illustrate how flawed or relatable characters foster stronger player engagement than those initially presented as perfect or overly powerful.

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