Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"
Take-Two Interactive president Strauss Zelnick emphasized that even highly established franchises like Grand Theft Auto 6 require significant marketing campaigns to generate enthusiasm and maintain awareness. He compared the marketing strategy to that of the Barbie movie, highlighting the importance of creating excitement and showcasing the product.
Games Industry
- Entities
- Barbie
- Strauss Zelnick
- Marketing
- Take-Two Interactive
- Grand Theft Auto 6
- Rockstar Games
- Brand Awareness
Original source
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