Brand Awareness
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Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: "You always have to go out and create enthusiasm"
Take-Two Interactive president Strauss Zelnick emphasized that even highly established franchises like Grand Theft Auto 6 require significant marketing campaigns to generate enthusiasm and maintain awareness. He compared the marketing strategy to that of the Barbie movie, highlighting the importance of creating excitement and showcasing the product.
Take-Two CEO Strauss Zelnick says GTA VI needs to be 'marketed aggressively' despite global brand awareness
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto VI requires aggressive marketing despite its global brand recognition, comparing its promotional needs to that of the Barbie movie. He emphasized the importance of generating enthusiasm and showcasing the product, even for well-known properties. The discussion occurs amidst ongoing legal scrutiny for Rockstar Games regarding alleged union busting.
