Take-Two boss Zelnick says it would be "unfair" to put ads in premium games
Take-Two Interactive CEO Strauss Zelnick stated that implementing advertisements in premium games, for which players pay $70 or $80, would be unfair. He noted that while limited advertising is acceptable in titles like NBA 2K due to its in-game context, it is not suitable for full-priced releases. Zelnick also discussed the company's strategy to expand its revenue beyond the US and Western Europe by localizing content and investing in emerging markets.
- Entities
- Game: NBA 2K
- Topic: Artificial Intelligence
- Person: Strauss Zelnick
- Topic: Premium Games
- Company: Take-Two Interactive
- Game: Grand Theft Auto
- Topic: Advertising
- Topic: Free-to-Play
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