Take-Two CEO says 'former Rockstar employees' have tried to match GTA's success and 'haven't been able to'—and while he doesn't name names, that's gotta sting for a certain someone
Take-Two Interactive CEO Strauss Zelnick stated that while AI could theoretically allow smaller teams to create games, it doesn't guarantee success on the scale of Grand Theft Auto. He noted that many, including former Rockstar employees, have tried to replicate Rockstar's hit-making ability without success, emphasizing that creativity, not just technology, is key to continued success.
- Entities
- Topic: Artificial Intelligence
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto
- Person: Leslie Benzies
- Topic: Game Development
- Company: Rockstar Games
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