PC Gamer
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Take-Two's CEO says AI's not in the business of making hits, 'datasets by their very nature are backward looking', but that doesn't mean AI can't be 'super helpful'
Take-Two Interactive CEO Strauss Zelnick believes that while AI can be a helpful tool for asset creation in game development, it is not capable of creating hit games. He argues that hits are inherently unexpected and forward-looking, whereas AI datasets are backward-looking, leading to derivative property rather than true innovation.
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