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The console wars are back on, baby: Xbox CEO says 'we have to be very thoughtful' about console exclusivity on…

Xbox CEO Asha Sharma indicated that the company is reconsidering its approach to console exclusivity, stating the need for exclusive content to support its role as a platform. This marks a potential shift from previous strategies that favored broader accessibility across PC and consoles. The discussion highlights the ongoing tension between reaching large audiences and maintaining platform identity in the competitive gaming market.

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