The power of GTA 6 marketing turns NBA goliath Miami Heat into the Vice City Heat for one game, involving an arena…
Rockstar Games and the Miami Heat are collaborating for a unique marketing event ahead of Grand Theft Auto 6's release, transforming the Kaseya Center into 'Vice City Heat' for a November 18th game. The partnership includes special arena branding, merchandise, and unspecified "special activities" during the event.
- Entities
- Topic: Marketing
- Game: Grand Theft Auto 6
- Game: Grand Theft Auto 5
- Platform: PC
- Topic: Video Game Marketing
- Company: Rockstar Games
- Company: Miami Heat
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