There was originally supposed to be a 'much bigger' reveal of Light No Fire: here's why Sean Murray…
Hello Games founder Sean Murray discussed the reveal strategy for their upcoming game, Light No Fire. Despite initial plans for a larger reveal at Summer Game Fest, the overwhelming positive reception to the initial teaser led the studio to delay further marketing. Murray stated that the team prefers to let the game speak for itself and avoid premature announcements, focusing instead on development.
- Entities
- Company: Hello Games
- Game: No Man's Sky
- Topic: Marketing
- Person: Sean Murray
- Platform: PC
- Topic: Game Development
- Game: Light No Fire
This article was reported and published by pcgamer.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.