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"These sports games that were loved and revered... just went away" – How a group of ex-EA devs are launching a new NBA game

Play By Play, a studio founded by former Electronic Arts veterans, has announced its debut title, NBA: The Run, a three-vs-three street basketball game inspired by NBA Street. The game secured an official NBA license and aims to fill a market gap for arcade-style sports titles, differentiating itself from the simulation-focused NBA 2K series. The developers are prioritizing a focused, multiplayer experience without microtransactions at launch, with plans for community-driven evolution rather than annual releases.

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