Games Industry
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"This is not a sustainable business model" – Why Google Cloud's Jack Buser thinks AI can save the games industry
Google Cloud's global director for games, Jack Buser, argues that artificial intelligence is crucial for the future sustainability of the games industry, which faces shrinking profit margins despite revenue growth. He believes AI can significantly reduce development times and costs, enabling healthier business models and fostering innovation in gameplay across all genres. Buser also suggests AI can help mitigate industry-wide layoffs by empowering developers and streamlining operations.
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