Google Cloud
Google Cloud business and news from across the web.- Evening Safety DanceHackers utilized Google Cloud links and fabricated New York Times web pages to operate a large-scale global phishing operation. This method was employed to distribute malicious content and deceive users.
Google Cloud and Solana Foundation Introduce Pay.sh for API TransactionsGoogle Cloud and the Solana Foundation have launched Pay.sh, a new payment gateway that allows AI agents to autonomously purchase API access using stablecoins on the Solana network. This system simplifies transactions by eliminating traditional accounts and subscriptions, enabling new monetization opportunities for enterprises by allowing AI agents to access private data stored in Google Cloud.
"The thematics of Bond are often: beware of utopia" - 007: First Light art director says developer IO Interactive hasn't used any generative AI to make itIO Interactive's art director Rasmus Poulsen stated that the developer has not used generative AI in the creation of the upcoming James Bond game, 007: First Light. This stance aligns with other developers like Rebel Wolves, who have also confirmed no generative AI use. The discussion touches on the broader industry debate surrounding AI's role in game development and its potential impact on employment.
EA's CEO claims AI isn't costing people their jobs, instead it's helping themElectronic Arts CEO Andrew Wilson asserts that Artificial Intelligence in game development is augmenting, not replacing, human roles, citing increased hiring in quality assurance despite AI implementation. He claims AI handles mundane tasks, allowing employees to focus on more complex aspects of game creation. However, the article notes recent layoffs at EA studios and past criticisms regarding AI-generated art, suggesting a complex reality beyond Wilson's claims.
Big Tech openly wants to manipulate us with AI. That seems bad to meThis opinion piece argues that the tech industry's push for generative AI, particularly for hyperpersonalization in gaming, is manipulative and ethically questionable. It criticizes the use of AI to predict player churn and adjust gameplay or offers in real-time to increase spending, comparing it to creating 'psychological prisons.' The author contrasts this with developers who prioritize enriching players' lives through game creation, even if it means less profit.
Google Cloud Games boss claims AI lets devs make more games and "take more risks"Jack Buser, Global Director for Games at Google Cloud, believes that AI will enable game developers to create more titles and take greater creative risks. He suggests that AI tools can handle repetitive tasks, freeing up developers to innovate and release more games, potentially changing public perception of the technology as more titles become available.
'Players don’t realise that their favourite games right now were already built with AI', says Google…Google Cloud's global director for games, Jack Buser, stated that many popular games are already built using AI tools, though studios are hesitant to disclose this. He believes AI, like Google Cloud's Gemini and Nano Banana Pro, removes tedious work and can accelerate game development. Buser suggests that player distrust of AI will shift as they realize it helps deliver games faster and fosters more innovation.- Evening MetaverseA Google Cloud customer was unexpectedly billed over $18,000 despite setting a $7 budget, due to a forgotten API key in a published project. The incident highlights potential security risks associated with exposed API credentials in cloud environments.
- AI Yi-Yi!NVIDIA and Google Cloud are partnering to advance agentic and physical AI technologies. Separately, Mozilla utilized Anthropic's Mythos tool to identify and resolve 271 bugs within the Firefox browser.
Former director of famously successful Google Stadia says the whole games industry is "in trouble," but don't worry, AI will help by letting small teams "actually compete" with AAAJack Buser, former director at Google Stadia, believes the games industry is facing significant trouble due to rising development costs and stagnant player engagement with older titles. He suggests that Artificial Intelligence could be a key factor in helping smaller teams compete with AAA studios by accelerating various business functions and marketing efforts.
"This is not a sustainable business model" – Why Google Cloud's Jack Buser thinks AI can save the games industryGoogle Cloud's global director for games, Jack Buser, argues that artificial intelligence is crucial for the future sustainability of the games industry, which faces shrinking profit margins despite revenue growth. He believes AI can significantly reduce development times and costs, enabling healthier business models and fostering innovation in gameplay across all genres. Buser also suggests AI can help mitigate industry-wide layoffs by empowering developers and streamlining operations.
Dragon Ball Gekishin Squadra Changes the Game for Multiplayer CombatDragon Ball Gekishin Squadra launched in September 2025, blending the Dragon Ball franchise's signature style with MOBA gameplay. The four-on-four title features fast-paced matches, a unique "Divine Draw" system, and characters with transformable abilities. It supports cross-platform play across mobile, PC, Nintendo Switch, and PlayStation, with development backed by Bandai Namco Entertainment and Google Cloud.
Capcom Clarifies Position on Generative AI in Future Game Development - GameHauntCapcom has clarified its stance on generative AI, stating that AI-created assets will never be used as finished content in released games. While AI tools will be employed to speed up internal workflows, concept generation, and coding assistance, the company emphasizes that all final textures, models, and sound effects will originate from human artists. This policy aims to maintain art quality and player trust, differentiating Capcom from other studios that have faced criticism for using AI in final products.
Google Cloud's vision for AI in the game industryGoogle Cloud envisions AI transforming the game industry by reducing friction and creating new opportunities for developers, rather than replacing them. Jack Buser highlighted AI's potential in pre-production, business strategy, and player experience, predicting that AI will fundamentally change game genres within three to five years.
Google unveils new AI cloud tools to support game developmentGoogle has detailed its 'Living Games' concept, leveraging autonomous AI agents and its improved Cloud platform to support game development. Services like Gemini 3 Pro and Vertex AI will assist developers with tasks such as testing and code writing, aiming to create responsive environments while protecting intellectual property. The announcement highlighted collaborations with 10Six Games, Atlas, and Sony Interactive Entertainment, showcasing AI's role in game creation and infrastructure.
Developer use of generative AI may be decliningDeveloper adoption of generative AI tools is declining, with only 29 percent of surveyed developers reporting usage in the first half of 2026, down from 36 percent the previous year. This trend reverses an earlier spike and is accompanied by increased developer concerns about AI's negative impact on game quality and rising development costs.