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Tim Schafer says Double Fine's unique games can be commercial hits if they can find their audience

Tim Schafer, head of Double Fine Productions, believes the studio's unique games have mass market appeal and can be commercial hits if they find the right audience. Despite recent titles like Keeper and Kiln not being profitable, Schafer argues against the 'arthouse' label and emphasizes the importance of creative freedom for the team's survival and motivation.

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