Gamespot
Published
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Today's Game Pass Change Is A Great One. The Next One Will Hurt.
Xbox has unexpectedly lowered the price of Game Pass Ultimate back to $23 per month, a move that benefits many subscribers despite removing day-one Call of Duty access. This price drop, preceded by an internal memo from Xbox CEO Asha Sharma, is seen as a precursor to a potential introduction of an ad-supported tier for Game Pass. The author expresses concern that this could lead to the widespread adoption of intrusive advertising in console and PC gaming, citing examples from other services that have introduced ads over time.
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