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Today's Games Can Feel "Soulless," But Can Punch The Monkey Change That?

Richie Branson, founder of FanArcade, discusses the creation of the game Zoo Fighter, inspired by the viral 'Punch the monkey' story, and its message about animal welfare. Branson also shares insights from his time at Epic Games working on Fortnite and his broader vision for FanArcade to create culturally relevant and meaningful interactive experiences.

Article tone: Positive
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