Fan Engagement
Ongoing coverage on Fan Engagement.
Latest coverage
Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
Do Not Boycott GTA 6, Fired Rockstar Workers Tell Fans: 'There’s a Better Way to Support Us and Hold Rockstar to Account'
Former Rockstar Games employees involved in a legal dispute have urged fans not to boycott Grand Theft Auto 6. They suggest that there are more effective ways to support them and hold Rockstar accountable for their actions.
God of War has lasted so long because Sony Santa Monica "actually respects the fans," says Kratos actor Christopher Judge: "People invite you into their homes, the least you can do is respect what they have to say"
Christopher Judge, the current voice of Kratos, believes Sony Santa Monica's respect for fans is why the God of War series has endured. He highlighted the upcoming God of War Trilogy Remake, featuring the original voice actor TC Carson, as an example of this respect. Judge emphasized that acknowledging and valuing fan input is crucial for maintaining a franchise's longevity.
Miyamoto says Nintendo receives global support because it thinks of fun and its fans first instead of what’s trending, not interested in terms like ‘recouping costs’
Shigeru Miyamoto states that Nintendo's enduring global support stems from prioritizing fun and fans over trends or short-term financial goals like recouping costs. He emphasizes creating unique, appealing products by focusing on the core fun of gameplay, citing examples like Splatoon and Pokémon. Miyamoto also touched upon the development pipeline influenced by the Super Mario Galaxy Movie and Nintendo's approach to creating new characters.
Former Tekken Director Katsuhiro Harada Reveals He Totally Misunderstood What Getting Invited To the Cookout Meant After Fans Loved the Leroy Smith Reveal
Former Tekken director Katsuhiro Harada shared a humorous anecdote about a misunderstanding with international fans following the reveal of the character Leroy Smith in Tekken 7. Harada admitted he misinterpreted the meaning of being invited to 'the cookout' after the character's positive reception.
Call Of Duty fans are more excited for Black Ops ports than Modern Warfare 4
Call of Duty fans are showing more excitement for upcoming ports of Call of Duty: Black Ops 1 and 2 than for the new Call of Duty: Modern Warfare 4. Social media engagement metrics indicate significantly higher likes and retweets for the Black Ops announcement compared to the Modern Warfare 4 reveal. This disparity suggests waning enthusiasm for new entries, potentially due to issues with recent titles like Call of Duty: Black Ops 7.
Spyro: A Realm Beyond dev explains how fans helped make the game possible
Toys for Bob, now independent, is developing Spyro: A Realm Beyond, with studio head Paul Yan crediting fan demand and the success of Spyro Reignited Trilogy for making the new game possible. Yan highlighted consistent fan requests at gaming events as a key factor in pitching the project to Xbox.
Pudgy Penguins Expands Collaboration With Manchester City
Pudgy Penguins and Manchester City are expanding their partnership to create more immersive fan experiences through digital and physical engagements. The collaboration is shifting its focus from highlighting blockchain technology to using it as backend infrastructure to enhance fan engagement and entertainment, integrating digital elements into sports culture.
Spotify will start reserving concert tickets for an artist's most dedicated fans
Spotify is piloting a new system in the US that reserves concert tickets for its premium subscribers. This initiative aims to reward the platform's most dedicated fans by giving them priority access to live event tickets.
Competitive gaming is borrowing more from traditional sports betting culture
Competitive gaming broadcasts are increasingly adopting elements from traditional sports, including live predictions, in-depth statistical analysis, and discussions mirroring sports betting culture. This shift is driven by expanded audiences and a desire for greater fan engagement, making esports viewing habits more similar to those of mainstream sports.
OG Avatar actor tells fans to "stop talking" about The Last Airbender movie leak and "watch it when it…
Original Avatar voice actor Michaela Jill Murphy has urged fans to stop discussing the leaked Avatar: The Last Airbender movie. Murphy, who voiced Toph Beifong in the animated series, asked fans to respect the creators by ignoring the leak and waiting for the official release.
PlayStation invites fans to get their likeness scanned in its latest initiative
Sony Interactive Entertainment has launched The Playerbase program, allowing fans to submit applications for their likeness to be scanned into PlayStation games, starting with Gran Turismo 7. The initiative aims to celebrate the gaming community by bringing devoted fans closer to the PlayStation experience, with winners potentially appearing as in-game characters. While some fans express skepticism about the program's exclusivity and potential AI involvement, applications are open until April 26, 2026.
Sony Launches PlayStation Playerbase, Lets Fans Appear in Gran Turismo 7
Sony Interactive Entertainment has launched The Playerbase, a new community initiative allowing fans to become part of PlayStation games. The first feature offers a chance for a player to have their likeness scanned and appear as an in-game character in Gran Turismo 7, with potential for future titles from PlayStation Studios. The program involves fans sharing their PlayStation stories and memories, with the selected winner receiving travel and accommodation for a 3D scanning session and collaborating on custom in-game assets.
The Playerbase, bringing PlayStations biggest fans into blockbuster PlayStation Studios games
PlayStation Studios has launched a new initiative called The Playerbase, offering fans a chance to participate in upcoming blockbuster titles. Applications are now open for Gran Turismo 7, with more games to be announced later.
PlayStation hunting for "biggest fans" so it can scan their faces and put them in games, starting with Gran Turismo 7
Sony has launched its new Playerbase initiative, seeking "biggest fans" to have their likeness scanned for in-game appearances, starting with Gran Turismo 7. Selected participants will be invited to a Los Angeles studio for facial scanning, with one winner appearing as a character portrait and receiving a custom vehicle livery.
Opinion: Sony's 'Playerbase' Is a Weak and Weird Way to Celebrate PS5 Fans
Sony's new 'Playerbase' initiative, which offers fans a chance to have their likeness scanned for Gran Turismo 7 or potentially appear in other games, is criticized as a weak and unusual way to celebrate the PlayStation community. The author questions the transparency around data usage and suggests alternative methods like PS Stars for genuine fan recognition.
You can get your face in a PS5 game if you tell Sony how much you love them
Sony Interactive Entertainment has launched 'The Playerbase,' a competition offering PlayStation fans the chance to have their likeness scanned into a game, starting with Gran Turismo 7. Applicants must demonstrate an authentic love for PlayStation and Gran Turismo 7 through video interviews. Winners will have their likeness appear as an in-game character portrait and will also design a custom logo and vehicle livery permanently added to the game's showcase.
Sony is doing its best Hideo Kojima impression, scanning fans into games like Gran Turismo 7, but only if you can impress with your player stats and "authentic love for PlayStation"
Sony Interactive Entertainment has announced 'The Playerbase,' a new initiative allowing dedicated PlayStation fans to have their likeness scanned and included in games, starting with Gran Turismo 7. Applicants must demonstrate a deep connection to PlayStation and the Gran Turismo series through their account history and an interview, showcasing an 'authentic love for PlayStation'.
Sony announces The Playerbase, 'a unique opportunity for PlayStation’s biggest fans' to be scanned into a PlayStation Studios game, starting with Gran Turismo 7
Sony Interactive Entertainment has launched 'The Playerbase,' a new initiative allowing dedicated PlayStation fans to have their likeness scanned into a PlayStation Studios game. Initially launching with Gran Turismo 7, the program will expand to include other titles in flagship franchises. Selected fans will have a limited-time appearance as an in-game character portrait and collaborate on custom in-game assets.
PlayStation Introduces The Playerbase, A New Way For Fans To Get Into The Game
PlayStation has launched 'The Playerbase,' a new program allowing fans to have their likeness scanned and integrated into PlayStation Studios games, starting with Gran Turismo 7. This initiative aims to deepen fan immersion by placing them directly into game worlds. The program will expand to other titles and is available in select markets, requiring participants to share a personal memory about PlayStation and undergo a scanning process at a visual art studio.
