Toei Launches Toei Games Publishing Label Focused on Original IP
Toei Company has launched Toei Games, a new in-house publishing label focused on original intellectual property. The brand aims to establish games as a core business, with initial titles planned for PC via Steam in 2026, followed by expansions to PlayStation, Xbox, and Nintendo Switch. Toei President Fumio Yoshimura highlighted the move as part of a strategy to expand global reach through interactive media.
Noisy Pixel
- Entities
- Xbox
- Kairosoft
- Nintendo Switch
- PlayStation
- Toei Company
- Original IP
- Toei Games
- Game Publishing
- PC
- Steam
- Fumio Yoshimura
Original source
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