Fumio Yoshimura
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Media Giant Toei Reveals New Gaming Brand Toei Games
Media giant Toei Company has launched a new gaming brand, Toei Games, aiming to create original titles rather than relying on its existing IPs like Power Rangers and Kamen Rider. The new label will initially focus on the PC market, with more details expected on April 24th. Toei CEO Fumio Yoshimura stated that gaming is intended to become a core pillar of the company's business strategy.
Dragon Ball and Digimon producer Toei announces Toei Games, focusing on new IPs first
Toei Company, known for anime like Dragon Ball and Digimon, has launched Toei Games. The new publisher will focus on creating entirely new intellectual properties from scratch, rather than using existing franchises. Initial releases will be on PC via Steam, with console versions to follow.
Toei Company launches publishing label Toei Games
Japanese entertainment company Toei Company has established Toei Games, an in-house publishing label focused on developing new intellectual property. The label will initially release titles on Steam for PC, with plans to expand to consoles like the Nintendo Switch, PlayStation, and Xbox. Toei aims to make its games business a new pillar of growth, leveraging its expertise in video production to deliver unique entertainment experiences globally.
Toei Launches Toei Games Publishing Label Focused on Original IP
Toei Company has launched Toei Games, a new in-house publishing label focused on original intellectual property. The brand aims to establish games as a core business, with initial titles planned for PC via Steam in 2026, followed by expansions to PlayStation, Xbox, and Nintendo Switch. Toei President Fumio Yoshimura highlighted the move as part of a strategy to expand global reach through interactive media.
Toei Company establishes Toei Games
Toei Company has established Toei Games, a new in-house video game publishing brand. The company plans to release original intellectual properties for PC via Steam in 2026, with future expansion to consoles like PlayStation, Xbox, and Nintendo Switch. The first title under the Toei Games brand will be announced on April 24.