Ubisoft's calling its next push into gen-AI game development Motherbrain
Ubisoft is internally referring to its new generative AI initiative as 'Motherbrain,' a name derived from the Metroid series. Trademarks reveal plans for AI software to create video games and analyze data, with CEO Yves Guillemot calling generative AI a 'revolution.' This initiative comes amidst significant restructuring and layoffs at the company.
- Entities
- Game: Metroid
- Game: Far Cry
- Topic: Game Development
- Company: Nintendo
- Game: Assassin's Creed III
- Person: Yves Guillemot
- Topic: Generative AI
- Company: Ubisoft
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